Advances in sustainable materials and technology
Discusses numerous relevant areas and innovative technologies, such as key construction materials and production, materials with lower energy impact, production processes encouraging less use of ever-depleting natural raw materials, minimization of the generation of greenhouse gases, development of new, environmentally friendly materials and agents, characterization of the properties of construction materials, and methodologies applied in the building of structures.
Advances in Mechanics of Materials for Environmental and Civil Engineering
Deals with both mathematical modeling and experimental studies related to systems relevant for various civil engineering fields. The book addresses several key topics, including artificial intelligence applied to the control and monitoring of construction site personnel, finite element models for endplate beam-to-column connections under various load conditions, random functionally graded micropolar beams, and many others. The book explores the design and study of microstructures aimed at increasing the toughness and durability of novel materials in building and construction, based also on the re-utilization of residues and wastes of metallurgical industry produces.
Adaptive Strategies for Water Heritage: Past, Present and Future
This book, building on research initiated by scholars from the Leiden-Delft-Erasmus Centre for Global Heritage and Development (CHGD) and ICOMOS Netherlands, presents multidisciplinary research that connects water to heritage.
A Generalization of Bohr-Mollerup's Theorem for Higher Order Convex Functions
This book develops a far-reaching generalization of Bohr-Mollerup's theorem to higher order convex functions, along lines initiated by Wolfgang Krull, Roger Webster, and some others but going considerably further than past work. In particular, this generalization shows using elementary techniques that a very rich spectrum of functions satisfy analogues of several classical properties of the gamma function, including Bohr-Mollerup's theorem itself, Euler's reflection formula, Gauss' multiplication theorem, Stirling's formula, and Weierstrass' canonical factorization.
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Marketing 5.0 : Technology for Humanity
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.
Marginality : Addressing the Nexus of poverty, exclusion and ecology
In this volume economists, ecology experts, geographers, agronomists, sociologist, and business experts come together to address marginality. The inter-disciplinary research offers conceptual innovations and presents the dimensions of marginality in developing countries. Economic, political, and environmental drivers are assessed and mapped globally and in detail for countries in Africa and Asia, especially Ethiopia, India, Bangladesh, China, Indonesia. Economic growth especially in rural areas remains and farming communities is central to poverty reduction but needs to be complemented with specific actions to reach those at the margins.
Managing Distributed Cloud Applications and Infrastructure : A Self-Optimising Approach
The emergence of the Internet of Things (IoT), combined with greater heterogeneity not only online in cloud computing architectures but across the cloud-to-edge continuum, is introducing new challenges for managing applications and infrastructure across this continuum.
Managing and leading nonprofit organizations : A framework for success
In the book : How to choose a leadership style that suits your personality, the people you work with, and your organizationHow to engage in the co-creation of leadership through generative leadership practice, including the development of an organizational philosophy, practice, and structureHow to manage employee performance and engagement and how to choose successful management systems to leverage success
Management Andragogics 2 : Zurich Living Case
At a time when managers often provide fodder for unseemly headlines, and some are even compared unflatteringly with locusts, today’s business leaders are called upon as never before to demonstrate the moral justification for their activities, and to ensure that it is understood by all the key stakeholders of a company. What is required is nothing less than a management renaissance, based on a thoroughgoing concept of corporate leadership; there is no less a need for decision makers who hold themselves to the highest standards, with a positive perception of their fu- tion as agents of dissemination, and who are committed to the good not only of “their” firm, but also of society in general.
Making European Merger Policy More Predictable
Making European Merger Policy More Predictable analyses European Merger Control with regard to its capacity to generate predictability among the concerned parties. Starting from the premise that predictability is of overwhelming importance for the functioning of market economies, Voigt and Schmidt ask to what degree European Merger Control has been predictable over the last couple of years. The authors show both theoretically and empirically that there have been serious shortcomings with regard to the predictability of competition policy. They identify the insufficient recognition of the consequences of globalization on the competitive processes as well as an often inconsistent application of economic theory as the root causes for the lack of predictability. The inconsistent application of economic theory is particularly relevant with regard to potential competition and the evaluation of collective dominance. The authors generate a substantial number of proposals that could help to improve predictability. On this basis, Voigt and Schmidt critically assess the recent reforms of European Merger Control.
Logistics Systems Analysis
It has two new sections, a new appendix, and more than half a dozen new figures. A few references have also been added, Much of the new material is based on work , The financial support of the National Science Foundation and the Volvo Foundations Center of Excellence for the Future of Urban Transportation at U. C. Berkeley is also acknowledged. The new appendix presents the logic behind the traveling salesman and vehicle routing results used in Sec. 4. 2 to describe the transportation ope- tion; Chapter 4 is more self-contained as a result. New section 5. 6 int- duces and evaluates a general method that automatically translates the c- tinuum approximation recipes of Chapters 4 and 5 into discrete system designs. This closes a gap in previous editions. Other additions include an explanation of how to develop system designs that can efficiently acc- modate real-time control strategies to manage uncertainty (new section 4. 6. 3), and extensions of the many-to-many design ideas of Chap. 6
Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Computational Aspects of General Equilibrium Theory : Refutable Theories of Value
This monograph presents a general equilibrium methodology for microeconomic policy analysis. It is intended to serve as an alternative to the now classical, axiomatic general equilibrium theory as exposited in Debreu`s Theory of Value (1959) or Arrow and Hahn`s General Competitive Analysis (1971). The methodology proposed in this monograph does not presume the existence of market equilibrium, accepts the inherent indeterminancy of nonparametric general equlibrium models, and offers effective algorithms for computing counterfactual equilibria in these models. It consists of several essays written over the last decade, some with colleagues or former graduate students, and an appendix by Charles Steinhorn on the elements of O-minimal structures, the mathematical framework for our analysis.
Complexity hints for economic policy
This volume extends the complexity approach to economics. It provides some alternative pattern generators, which can supplement existing approaches by providing an alternative way of finding patterns than be obtained by the traditional scientific approach.
Complex Scheduling
This book deals with such complex scheduling problems and methods to solve them. It consists of three parts: The ?rst part (Chapters 1 and 2) contains a description of basic scheduling models with applications and an introduction into discrete optimization (covering complexity, shortest path algorithms, linear programming, network ?ow algorithms and general optimization methods). In the second part (Chapter 3) resource-constrained project scheduling problems are considered. Especially, methods like constraint propagation, branch-a- bound algorithms and heuristic procedures are described. Furthermore, lower bounds and general objective functions are discussed.
Competitiveness in the Tourism Sector : A Comprehensive Approach from Economic and Management Points
International tourism is expected to be a major vehicle of economic development in industrializing countries in the 21st century, especially for Asia. To generate long-term growth, countries with tourism-based economies must develop strategies for employing their comparative advantages to achieve competitive advantages. However, competitiveness in the tourist industry is multi-dimensional and complex. This study evaluates the competitiveness of the Taiwanese tourism sector by a multi-dimensional framework. The theoretical model proposes that the competitiveness of tourist destinations should be composed of Ricardian comparative advantages (like the conditions of natural endowments and the degree of technological change); Porterian competitive advantages; tourism management, i.e., providing high quality education and job training, public goods, support services and reduced transaction costs to enhance comparative and competitive advantages; and environmental conditions.
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
Competence of Top Management Teams and Success of New Technology-Based Firms : A Theoretical and Empirical Analysis Concerning Competencies of Entrepreneurial Teams and the Development of Their Ventures
In his book, Jan Brinckmann develops a comprehensive competence concept for new technology-based firms. It is grounded in competence-related literature combining insights from entrepreneurship and management research. The competence concept comprises three domains: general entrepreneurial competencies, social competencies, and functional competencies in technology, marketing, and financial management. A measurement model is developed to specify the contents of each sub-domain and to facilitate self-assessment of these competencies. In an empirical study, 212 executives of German NTBFs assessed their team’s competencies. This data is analyzed using structural equation modelling to identify the most relevant competencies for new venture success.



















