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الصفحة 23
الصفحة 23
Bridge traffic loading : From research to practice
Delivers not just the state-of-the-art of vertical loading, but also to provide recommendations of best-practice for all the major challenges in the field – short-span, single and multi-lane bridge loading, dynamic allowance and long-span bridges. It reviews issues that continue to be debated, such as which statistical distribution is most appropriate, whether free-flowing or congested traffic governs and dealing with future traffic growth. Specialist consultants and bridge owners should find this invaluable, as will regulators.
Automation in construction toward resilience : Robotics, smart materials and intelligent systems
Presents all aspects of automation in construction pertaining to the use of information technologies in design, engineering, construction technologies, and maintenance and management of constructed facilities. The broad scope encompasses all stages of the construction life cycle from initial planning and design, through the construction of the facility, its operation, and maintenance, to the eventual dismantling and recycling of buildings and engineering structures
Artificial intelligence in mechatronics and civil engineering : Bridging the gap
Recent studies highlight the application of artificial intelligence, machine learning, and simulation techniques in engineering. This book covers the successful implementation of different intelligent techniques in various areas of engineering focusing on common areas between mechatronics and civil engineering. The power of artificial intelligence and machine learning techniques in solving some examples of real-life problems in engineering is highlighted in this book. The implementation process to design the optimum intelligent models is discussed in this book.
Applied geotechnics for construction projects ; Vol. 3 : Behavior and Design of Project Foundations and Eurocode Validation
Applied Geotechnics for Construction Projects 3 first presents the basic theoretical principles and rules governing the designing and validation of foundations; shallow, semi-deep and deep, then presents real foundation projects with a detailed comparison of the approaches and methods of calculating foundations in relation to the reference systems and rules in force, closely compared to and validated by the Eurocodes. The third chapter presents examples of foundation projects, covering high-side building rafts, strip footings, piles and embankments, enriched by an unprecedented level of experience in the field of foundations for civil and industrial construction projects.
A primer on theoretical soil mechanics
A Primer to Theoretical Soil Mechanics is about adapting continuum mechanics to granular materials. The field of continuum mechanics offers many fruitful concepts and methods, however there is declining interest in the field due to its complex and fragmented nature. This book's purpose is therefore to facilitate the understanding of the theoretical principles of soil mechanics, as well as introducing the new theory of barodesy.
A Generalization of Bohr-Mollerup's Theorem for Higher Order Convex Functions
This book develops a far-reaching generalization of Bohr-Mollerup's theorem to higher order convex functions, along lines initiated by Wolfgang Krull, Roger Webster, and some others but going considerably further than past work. In particular, this generalization shows using elementary techniques that a very rich spectrum of functions satisfy analogues of several classical properties of the gamma function, including Bohr-Mollerup's theorem itself, Euler's reflection formula, Gauss' multiplication theorem, Stirling's formula, and Weierstrass' canonical factorization.
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Marketing the Arts : Breaking Boundaries
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Marketing ; 16th ed.
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated.
Market-Conform Valuation of Options
we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative whose value at any settlement date is determined by the value of one or more other underlying assets, e. g. , forwards, futures, plain-vanilla or exotic options with European or American-style exercise features. Market-conform pricing means that prices of existing actively traded securities are taken as given, and then the set of equivalent martingale measures that are consistent with the initial prices of the traded securities is derived using no-arbitrage arguments.
Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.
Market engineering : Insights from two decades of research on markets and information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Humans : More Biting and Humorous Tales of a Software Engineering Manage
Expands on the previous editions’ explorations of management essentials including handling stress, building diverse teams, running inclusive meetings, and how to lead in times of crisis. The education of a great leader never stops, and Lopp applies crucial insights to help continue your never-ending leadership education. Whether it is approaching a myriad of engineering personalities or handling unexpected conflict, you will come away with the wisdom to handle any team situation.
Management Quality and Competitiveness : Lessons from the Industrial Excellence Award
This book showcases examples of excellent manufacturing companies who have succeeded in creating value and job growth in Western Europe. The examples show managers of industrial firms how a clearly articulated strategic position can be combined with excellent execution to achieve competitiveness in Europe, in spite of the usually cited disadvantage of high labor costs and rigidity. Not every company is alike — strategic positions differ, and the means of execution differ, but what is common is a clear plan together with mobilization of all employees to apply their abilities in supporting this common plan. The book is indispensable reading for all managers that are interested in improving competitiveness.
Management of Technology and Innovation in Japan
Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE – the European Industry - ganization representing 20 million large, midsize and small companies – speaks a clear language: Europe qualifies to roughly 60% (70%) of the innovation strength of the US (Japan).
Management of Innovation in Network Industries : The Mobile Internet in Japan and Europe
This book focuses on the following questions: Which are the implications of different approaches towards management of systemic innovations? Do differences matter and why do they matter? The author shows that Europeans can learn from the Japanese and gives advice for future approaches to developments in the European telecommunications industry.
Making European Merger Policy More Predictable
Making European Merger Policy More Predictable analyses European Merger Control with regard to its capacity to generate predictability among the concerned parties. Starting from the premise that predictability is of overwhelming importance for the functioning of market economies, Voigt and Schmidt ask to what degree European Merger Control has been predictable over the last couple of years. The authors show both theoretically and empirically that there have been serious shortcomings with regard to the predictability of competition policy. They identify the insufficient recognition of the consequences of globalization on the competitive processes as well as an often inconsistent application of economic theory as the root causes for the lack of predictability. The inconsistent application of economic theory is particularly relevant with regard to potential competition and the evaluation of collective dominance. The authors generate a substantial number of proposals that could help to improve predictability. On this basis, Voigt and Schmidt critically assess the recent reforms of European Merger Control.
