تحسين النتائح
ترتيب حسب
من
الى
الصفحة 2
الصفحة 2
Brand metrics : Measuring brand efficacy along the customer journey
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.
Knowledge for Governance
Focuses on theoretical and empirical intersections between governance, knowledge and space from an interdisciplinary perspective. The contributions elucidate how knowledge is a prerequisite as well as a driver of governance efficacy, and conversely, how governance affects the creation and use of knowledge and innovation in geographical context.
Complicities : A theory for subjectivity in the psychological humanities
The book examines how we might develop a more socially just psychological theory and practice, which is both systems work and intra-psychological work. In bringing together ways of thinking developed in the humanities with clinical psychotherapeutic practice, this book offers one interdisciplinary take on key questions of social and emotional efficacy in action-oriented psychotherapy work.
Attitudes, beliefs, motivation and identity in mathematics education : An overview of the field and future directions
Records the state of the art in research on mathematics-related affect. It discusses the concepts and theories of mathematics-related affect along the lines of three dimensions. The first dimension identifies three broad categories of affect: motivation, emotions, and beliefs. The book contains one chapter on motivation, including discussions on how emotions and beliefs relate to motivation. There are two chapters that focus on beliefs and a chapter on attitude which cross-cuts through all these categories. The second dimension covers a rapidly fluctuating state to a more stable trait. All chapters in the book focus on trait-type affect and the chapter on motivation discusses both these dimensions. The third dimension regards the three main levels of theorizing: physiological (embodied), psychological (individual) and social. All chapters reflect that mathematics-related affect has mainly been studied using psychological
Artificial neural networks in Vehicular Pollution Modelling
Artificial neural networks (ANNs), which are parallel computational models, comprising of interconnected adaptive processing units (neurons) have the capability to predict accurately the dispersive behavior of vehicular pollutants under complex environmental conditions. This book aims at describing step-by-step procedure for formulation and development of ANN based VP models considering meteorological and traffic parameters. The model predictions are compared with existing line source deterministic/statistical based models to establish the efficacy of the ANN technique in explaining frequent dispersion complexities in urban areas. The book is very useful for hardcore professionals and researchers working in problems associated with urban air pollution management and control.
Advanced Computational Intelligence Paradigms in Healthcare - 3
Advanced Computational Intelligence (CI) paradigms are increasingly used for implementing robust computer applications to foster safety, quality and efficacy in all aspects of healthcare. This research book covers an ample spectrum of the most advanced applications of CI in healthcare.
