الصفحة 16
الصفحة 16
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Applied geotechnics for construction projects ; Vol. 3 : Behavior and Design of Project Foundations and Eurocode Validation

Applied Geotechnics for Construction Projects 3 first presents the basic theoretical principles and rules governing the designing and validation of foundations; shallow, semi-deep and deep, then presents real foundation projects with a detailed comparison of the approaches and methods of calculating foundations in relation to the reference systems and rules in force, closely compared to and validated by the Eurocodes. The third chapter presents examples of foundation projects, covering high-side building rafts, strip footings, piles and embankments, enriched by an unprecedented level of experience in the field of foundations for civil and industrial construction projects.

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Application of multi-criteria decision analysis in environmental and civil engineering

Provides a resource for students and researchers that includes current application of a multi-criteria, decision-making theory in various fields such as: environment, healthcare and engineering.

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An Introduction to Computational Micromechanics

This book presents a comprehensive introduction to computational micromechanics, including basic homogenization theory, microstructural optimization and multifield analysis of heterogeneous materials. "An Introduction to Computational Micromechanics".

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Advances in Mechanics of Materials for Environmental and Civil Engineering

Deals with both mathematical modeling and experimental studies related to systems relevant for various civil engineering fields. The book addresses several key topics, including artificial intelligence applied to the control and monitoring of construction site personnel, finite element models for endplate beam-to-column connections under various load conditions, random functionally graded micropolar beams, and many others. The book explores the design and study of microstructures aimed at increasing the toughness and durability of novel materials in building and construction, based also on the re-utilization of residues and wastes of metallurgical industry produces.

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A primer on theoretical soil mechanics

A Primer to Theoretical Soil Mechanics is about adapting continuum mechanics to granular materials. The field of continuum mechanics offers many fruitful concepts and methods, however there is declining interest in the field due to its complex and fragmented nature. This book's purpose is therefore to facilitate the understanding of the theoretical principles of soil mechanics, as well as introducing the new theory of barodesy.

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Mathematical Formulas for Economists

This collection of formulas constitutes a compendium of mathematics for eco­ nomics and business. It contains the most important formulas, statements and algorithms in this significant subfield of modern mathematics and addresses primarily students of economics or business at universities, colleges and trade schools. But people dealing with practical or applied problems will also find this collection to be an efiicient and easy-to-use work of reference. First the book treats mathematical symbols and constants, sets and state­ ments, number systems and their arithmetic as well as fundamentals of com­ binatorics. The chapter on sequences and series is followed by mathematics of finance, the representation of functions of one and several independent vari­ ables, their differential and integral calculus and by differential and difference equations. In each case special emphasis is placed on applications and models in economics. The chapter on linear algebra deals with matrices, vectors, determinants and systems of linear equations. This is followed by the representation of struc­ tures and algorithms of linear programming. Finally, the reader finds formu­ las on descriptive statistics (data analysis, ratios, inventory and time series analysis), on probability theory (events, probabilities, random variables and distributions) and on inductive statistics (point and interval estimates, tests). Some important tables complete the work.

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Mathematical and Statistical Methods in Insurance and Finance

The interaction between mathematicians and statisticians reveals to be an effective approach to the analysis of insurance and financial problems, in particular in an operative perspective. The Maf2006 conference, held at the University of Salerno in 2006, had precisely this purpose and the collection here published gathers some of the papers presented at the conference and successively worked out to this aim. They cover a wide variety of subjects in insurance and financial fields, all treated in light of the successful cooperation between the two quantitative methods.

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Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.

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Marketing for Sustainable Development : Rethinking Consumption Models

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.

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Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.

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Managing Global Innovation : Uncovering the Secrets of Future Competitiveness

"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."

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Management Models for Corporate Social Responsibility

In recent years the field of Corporate Social Responsibility (CSR) has impressively progressed. This has resulted in a number of tried and tested management models - models that have demonstrated added value in everyday organisational practice.

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Management in marketing communications ; Vol.22

Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.

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Macroeconomic modelling of R&D and innovation policies

This book encompasses a collection of in-depth analyses showcasing the challenges and ways forward for macroeconomic modelling of R&D and innovation policies. Based upon the proceedings of the EC-DG JRC-IEA workshop held in Brussels in 2017, it presents cutting-edge contributions from a number of leading economists in the field. It provides a comprehensive overview of the current academic and policy challenges surrounding R&D as well as of the state-of-the-art modelling techniques.

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Knowledge Management : Organizational and Technological Dimensions

Presents a unique blend of articles which combines both conceptual and practical concerns related to devising and implementing sustainable Knowledge Management systems and solutions in contemporary global organizations. The book's contributors are among the leading thinkers and practitioners in this growing field. The seamless synthesis of the human, organizational, and technological dimensions of Knowledge Management makes this book a definitive guide for academics and practising managers alike.

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Just-in-Time Scheduling : Models and Algorithms for Computer and Manufacturing Systems

As the field of Supply Chain Management has matured, maintaining the precise flow of goods to maintain schedules (hence, minimizing inventories) on a just-in-time basis still remains as a major challenge. This problem or challenge has resulted in a fair amount of quantitative research in the area, producing an array of models and algorithms to help ensure the precise flow of components and final products into inventories to meet just-in-time requirements.The scheduling models and algorithms presented and illustrated in the book will be done so in the context of extensive use of computer systems in a "real time context.

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CGE models and capital income tax reforms : The case of a dual income tax for Germany

The book suggests a novel way how the effects of tax reforms especially in the field of capital income taxation can be measured by means of dynamic computable general equilibrium (CGE) models.

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Business statistics : Communicating with numbers

Takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. this title not only prepares students in basic statistics but also gets them excited about further exploration of data analytics. the authors emphasize communicating with numbers rather than number crunching, through relatable case studies with relevant statistical methods and takeaways. this title incorporates timely examples from various fields, reinforces core features from previous editions, uses Excel and R to analyze data and solve problems, and includes new improvements, such as a revised chapter on data visualization, an exclusive chapter on logistic regression, and digital enhancements such as a big data capstone project with algorithmic exercises that span across multiple chapt.

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Business cycle dynamics : Models and tools

Business cycle theory has been one of the fastest growing fields in modern nonlinear economic dynamics. The book is centered around models of multiplier-accelerator type, emerging from Samuelson's seminal work, later developed into nonlinear formats by Hicks and Goodwin. These models left open ends, as the tools then available did not permit more systematic analysis.

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Brands and Consumers : A Research Overview

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field.

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