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الصفحة 14
الصفحة 14
A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
Artistic cartography and design explorations towards the pluriverse
Explores the pluriverse of art and design through epistemological and methodological considerations. What kinds of sustainable ways are there for knowledge transfer, supporting plural agendas, finding novel ways for unsettling conversations, unlearning and learning and challenging power structures with marginalised groups and contexts through art and design? The main themes of the book are art and design methods, epistemologies and practices that provide critical, interdisciplinary, pluriversal and decolonial considerations. The book challenges the domination of the white logic of art and design and shifts away from the Anglo-European one-world system towards the pluriverse.
Animating Unpredictable Effects : Nonlinearity in Hollywood’s R&D Complex
Uncanny computer-generated animations of splashing waves, billowing smoke clouds, and characters’ flowing hair have become a ubiquitous presence on screens of all types since the 1980s. This Open Access book charts the history of these digital moving images and the software tools that make them. Unpredictable Visual Effects uncovers an institutional and industrial history that saw media industries conducting more private R&D as Cold War federal funding began to wane in the late 1980s. In this context studios and media software companies took concepts used for studying and managing unpredictable systems like markets, weather, and fluids and turned them into tools for animation. Unpredictable Visual Effects theorizes how these animations are part of a paradigm of control evident across society, while at the same time exploring what they can teach us about the relationship between making and knowing.
A Story of Islamic Art
The book also provides a detailed introduction, maps, timeline, glossary, and guides for further reading. This book offers accessible answers to key questions in the scholarship on Islamic art and architecture from its earliest times to the present. The issues dealt with in each of the stories include iconography, attitudes towards representation, the role of script, the elaboration of geometric decoration, the creation of sacred and secular spaces in architecture, and the socio-cultural context of art production and consumption.
Building from tradition : Local materials and methods in contemporary architecture
Examines the recent resurgence of interest in the handmade building and the use of local and renewable materials in contemporary construction. In the past, raw materials were shaped to provide shelter and to accommodate the cultural, social, and economic needs of individuals and communities. This is still true today as architects, engineers, and builders turn once again to local resources and methods, not simply for constructing buildings, but also as a strategy for supporting social engagement, sustainable development, and cultural continuity. Building from Tradition features global case studies that allow readers to understand how building practices-developed and refined by previous generations-continue to be adapted to suit a broad range of cultural and environmental contexts. The book provides: a survey of historical and technical information about geologic and plant-based materials such as: stone, earth, reed and grass, wood, and bamboo; 24 detailed case studies examining the disadvantages and benefits to using traditional materials and methods and how they are currently being integrated with contemporary construction practices
Materials and Components of Interior Architecture
Offers a unique look at interior design,fully covering the exciting breadth of nonstructural materials available to interior designers. With an eye on the environment, it instills a firm understanding of the products, properties, and uses of all materials—from floors, walls, and ceilings to installation and recycling. Going beyond paint and carpet, it explores over 27 different floorings and devotes separate chapters to kitchens and baths. Filled with the latest information from manufacturers, suppliers, and associations, it provides students with the knowledge to creatively engage the “nuts and bolts” of interior design—both in terms of structure and style.
Kitchen and Bath Sustainable Design
Guide to "greening" these important rooms. The first book to focus exclusively on kitchen and bath sustainability, this full color guide covers every consideration for both remodels and new construction, making it a handy reference for any kitchen and bath professional. Case studies of award-winning projects demonstrate how space, budget, and sustainability can come together to create beautiful, functional, efficient rooms, and illustrations throughout provide visual examples of the techniques discussed. The book includes information on greening one's practice for the client's benefit, plus an appendix of additional resources and instructional materials for classroom use.
Cities for people
Presents latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people. Taking into account changing demographics and changing lifestyles, Gehl emphasizes four human issues that he sees as essential to successful city planning. He explains how to develop cities that are lively, safe, sustainable, and healthy. Focusing on these issues leads Gehl to think of even the largest city on a very small scale. For Gehl, the urban landscape must be considered through the five human senses and experienced at the speed of walking rather than at the speed of riding in a car or bus or train. This small-scale view, he argues, is too frequently neglected in contemporary projects. In a final chapter, Gehl makes a plea for city planning on a human scale in the fast-growing cities of developing countries.
Bioclimatic housing : Innovative designs for warm climates
In the search for sustainable architecture, there is growing interest in the relationship between nature and design. In this context, Bioclimatic Housing covers creative, vernacular architecture to present both the theory and practice of innovative, low-energy architecture.The book interweaves the themes of social progress, technological fixes and industry transformation within a discussion of global and country trends, climate types, solutions and technologies. this is a truly international and authoritative work, providing an essential primer for building designers, builders, developers and advanced students in architecture and engineering.
Bath planning : Guidelines, codes, standards
The most authoritative resource available on the subject, containing everything a professional needs to know to design a safe, functional, effective, and attractive bath. Based on the National Kitchen and Bath Association's Kitchen and Bathroom Planning Guidelines and the related Access Standards, this book presents the best practices developed by the Association's committee of professionals through extensive research.
Art Intervention in the City
This book focuses on the phenomenon of art intervention—an expression of local initiatives by artists, collectives, and art centers wishing to influence the design of the space or make a change in its lifestyle.
Architecture and the housing question
Examines how the design and provision of housing around the world have become central both to competing political projects and to the architecture profession. How have architects acting as housing experts helped alleviate or enforce class, race, and gender inequality? What are the disciplinary implications of taking on shelter for the multitude as an architectural assignment and responsibility? The book features essays in the historiography of architecture and the housing question, and a collection of historical case studies from Belgium, China, France, Ghana, the Netherlands, Kenya, the Soviet Union, Turkey, and the United States.
Architectural drafting and design
Ideal book for all architectural drafters and CAD operators, whether beginning, intermediate, or advanced. An important feature of this best--seller is its step--by--step instructions for the design and layout of each type of drawing associated with a complete set of architectural plans, with projects that can be completed using either CAD or manual drawing methods. The basics of residential design, commercial drafting, basic materials used for construction, common construction methods, and drawings typically associated with commercial construction are all covered in this comprehensive book, which is written to meet the most recent editions of IRC and IBC. Readers will be introduced to the various types of projects that a designer or architect is likely to complete during the actual design process and will gain the knowledge needed to complete the drawings required by most municipalities to obtain a building permit for a single--family residence.
Appropriated Interiors
Uncoversthe ways interiors participate explicitly and implicitly in embedded cultural and societal values and explores timely emergent scholarship in the fields of interior design history, theory, and practice. An informative read for students and scholars of design history and theory, this collection considers the standards, assumptions, codes, and/or conventions that need to be dismantled and how we can expand our understanding of the history, theory, and practice of interior design to challenge the status quo.
A History of Interior Design ; 5th Ed
Interior design describes the process by which an interior space is made into an effective setting for whatever range of human activities are to take place there. Much like the history of art, the history of interior design encompasses numerous styles, movements, and the influence of international, political, and social developments. A basic understanding of this history is important to students taking survey courses, professional designers looking to the past for inspiration, and for those interested in antiques, furniture design, and the general evolution of the spaces where we work and live
250 Things a Landscape Architect Should Know
In this book 50 landscape architects from Europe, North and South America, Asia and Australia each give five responses. These include practitioners and teachers, young start-ups as well as internationally established firms. The publication illustrates the complex and dynamic nature of the discipline, and presents a diverse cross-section of the core expertise of this field. At the same time, it allows the reader to trace the individual attitudes into which geographical conditions, social contexts and political circumstances flow.
¡Cocinando!
this book both before and after my heyday, as well as the work of Brazilian artists. Just as the great works of One evening about a year ago I received a phone call art reflect social, religious, and political views at diff- from a young graphic designer and DJ named Pablo ent periods of history, these covers reflect fifty years of Yglesias, who told me he was working on a history of Latin cultural history through the lens of our music.
Life Cycle Management
This book provides insight into the Life Cycle Management (LCM) concept and the progress in its implementation. LCM is a management concept applied in industrial and service sectors to improve products and services, while enhancing the overall sustainability performance of business and its value chains. In this regard, LCM is an opportunity to differentiate through sustainability performance on the market place, working with all departments of a company such as research and development, procurement and marketing, and to enhance the collaboration with stakeholders along a company’s value chain. LCM is used beyond short-term business success and aims at long-term achievements by minimizing environmental and socio-economic burden, while maximizing economic and social value.
Landscape as Urbanism : A General Theory
Traces the roots of landscape as a form of urbanism from its origins in the Renaissance through the twentieth century. Growing out of progressive architectural culture and populist environmentalism, the concept was further informed by the nineteenth-century invention of landscape architecture as a "new art" charged with reconciling the design of the industrial city with its ecological and social conditions. In the late twentieth and early twenty-first centuries, as urban planning shifted from design to social science, and as urban design committed to neotraditional models of town planning, landscape urbanism emerged to fill a void at the heart of the contemporary urban project.
Community schools : Designing for sustainability, wellbeing and inclusion
Reconsiders what is required from physical school environments, building on the learning gathered from the sector over the past two decades. To meet the new social, environmental and economic challenges it advocates designing differently, both in terms of the form that buildings take and the evaluation of their impact and performance. By calling for a reframing of the way that schools are regarded as community-wide amenities, this book explores the potential for architects to deliver design in a manner that supports healthy lifestyles and promotes wellbeing. Through encouraging social connections, new possibilities open up for educational facilities to become open, welcoming and inclusive. Featuring: Over 12 international case studies from practices including: Architype, Argyll + Bute, Bogle Architects, DRMM, Revaerk, Scott Brownrigg and XDGA. Key themes of wellbeing, connectivity, inclusion, indicators and evaluation. Practical guidance and learning points throughout. A new design brief for community schools
