Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
اقرأ المزيدAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
اقرأ المزيدThe book consists of various topics, including radioactivity inspection of food products; decontamination trials for rice ...
اقرأ المزيدThis book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their ...
اقرأ المزيدProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
اقرأ المزيدThis book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...
اقرأ المزيدThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
اقرأ المزيدAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
اقرأ المزيدCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
اقرأ المزيدConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
اقرأ المزيدThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
اقرأ المزيدHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
اقرأ المزيدThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
اقرأ المزيدCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
اقرأ المزيدThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development ...
اقرأ المزيدEnvironmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...
اقرأ المزيدDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
اقرأ المزيدprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
اقرأ المزيدDuring the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, ...
اقرأ المزيدChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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