الكتب الالكترونية

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978-3-540-44729-0
B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

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978-1-4020-3152-6
Designing and Evaluating Value Added Services in Manufacturing E-Market Places

This book presents the results of a research developed under a two years program titled “ “Distributed process and production ...

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978-3-8350-9355-3
Key Account Management in Business-to-Business Markets

In times of fierce competition in business-to-business markets strong and economically sound business relationships with ...

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