الكتب الالكترونية

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978-3-8350-9277-8
Competition in Marketing

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...

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978-3-8349-9830-9
Empirical Research within Resource-Based Theory

Katja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...

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978-3-8350-9109-2
Locational Tournaments in the Context of the EU Competitive Environment

The last decade has witnessed a dramatic change in attitude towards foreign direct investment (FDI) and a significant increase ...

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