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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
اقرأ المزيدThe Effects of Guerrilla Marketing On Consumer behavior ريما أرسلان ؛ عمرو باسل الغزي ؛ رضا حربا ؛ إشراف د. سامر عباس
The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand ...
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