الكتب الالكترونية

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عدد الكتب: 1 - 5 /5
978-3-030-31733-1
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

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978-3-031-12027-5
Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...

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978-3-540-28433-8
Retailing in the 21st Century

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...

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978-3-8349-9272-7
Strategic Retail Management

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...

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978-3-658-40554-0
Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus / Tobias Röding

Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...

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عدد الكتب: 1 - 5 /5