This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
اقرأ المزيدThis book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
اقرأ المزيدThis book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...
اقرأ المزيدCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
اقرأ المزيدCombines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...
اقرأ المزيدAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
اقرأ المزيدThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
اقرأ المزيدIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
اقرأ المزيدProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
اقرأ المزيدA practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...
اقرأ المزيدWhen I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...
اقرأ المزيدIn recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...
اقرأ المزيدChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
اقرأ المزيدProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
اقرأ المزيدAt the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...
اقرأ المزيدLEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...
اقرأ المزيدCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
اقرأ المزيدIn Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
اقرأ المزيدThe book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...
اقرأ المزيدUse of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
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