الكتب الالكترونية

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978-3-030-10689-8
Building a Cashless Society

This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...

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978-3-030-31733-1
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

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978-3-540-30637-5
Enabling Technologies for Wireless E-Business

Kou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...

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978-3-540-79238-3
Mobile Service Innovation and Business Models

Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...

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