الكتب الالكترونية

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عدد الكتب: 1 - 5 /5
978-3-030-31733-1
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

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978-3-030-76416-6
Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

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978-981-10-8818-6
Market Segmentation Analysis

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

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978-3-030-81337-6
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

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978-3-8349-9272-7
Strategic Retail Management

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...

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عدد الكتب: 1 - 5 /5