50 Years of EU Economic Dynamics
On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
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A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
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A Trading Desk View of Market Quality
"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
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A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
اقرأ المزيدAI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
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Absolute Essentials of Business Behavioural Ethics / Nina Seppala
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
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Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick
Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
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Accelerated GWT : Building Enterprise Google Web Toolkit Applications
Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
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Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
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Active Labor Market Policies in Europe
Measures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...
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Adaptive Agents and Multi-Agent Systems III. Adaptation and Multi-Agent Learning : 5th, 6th, and 7th European Symposium, ALAMAS 2005-2007 on Adaptive and Learning Agents and Multi-Agent Systems, Revised Selected Papers
This book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...
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Adaptive Bidding in Single-Sided Auctions under Uncertainty
In the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...
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Adaptive Information Systems and Modelling in Economics and Management Science
Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
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Advanced Data Mining and Applications (vol. # 3584)
This book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...
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Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
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Advanced REIT Portfolio Optimization : Innovative Tools for Risk Management / W. Brent Lindquist,
This book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...
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Advances in Artificial Economics
Perceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...
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Advances in Data Mining
This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
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