الكتب الالكترونية

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978-1-4842-6519-2
Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan

Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...

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978-3-030-33926-5
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

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