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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
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Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence
Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...
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Digital Business Strategies in Blockchain Ecosystems : Transformational Design and Future of Global Business / Umit Hacioglu
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
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Essentials of Excel VBA, Python, and R Volume I: Financial Statistics and Portfolio Analysis / John Lee , Cheng-Few Lee
Teaches statistical analyses and research methods utilizing business case studies and financial data, with the applications ...
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