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Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
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Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
اقرأ المزيدValue Driven Product Planning and Systems Engineering
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. ...
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