A Risk-Benefit Perspective on Early Customer Integration
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...
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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
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AI and UX
Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...
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Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
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Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
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Agile Software Engineering
This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...
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Artificial Intelligence for Customer Relationship Management
This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...
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Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed
Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...
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Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
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Business Process Management : 6th International Conference, BPM 2008, Milan, Italy, September 2-4, 2008. Proceedings
This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...
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Corporate fraud across the globe / Larry Li, Adela McMurray
It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...
اقرأ المزيدCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
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Customer Loyalty in Third Party Logistics Relationships
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
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Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
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Customising Stakeholder Management Strategies
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...
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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
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From Customer Retention to a Holistic Stakeholder Management System
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...
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Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
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Insurance Distribution Directive A Legal Analysis
This book of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory ...
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