Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
اقرأ المزيدCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
اقرأ المزيدConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
اقرأ المزيدHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
اقرأ المزيدDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
اقرأ المزيدprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
اقرأ المزيدAmazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...
اقرأ المزيدOffers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...
اقرأ المزيدThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
اقرأ المزيدIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
اقرأ المزيدThis book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...
اقرأ المزيدThe impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
اقرأ المزيدBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
اقرأ المزيدIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
اقرأ المزيدDrive revenue and grow your business by using the powerful concept of scarcity.
اقرأ المزيدExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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