الكتب الالكترونية

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978-3-030-90657-3
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

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978-3-7908-1946-5
Innovation, Market Archetypes and Outcome

The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype ...

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عدد الكتب: 1 - 2 /2