Enterprise Modelling (EM) methods are frequently used by entrepreneurs as an analysis tool for describing and redesigning ...
اقرأ المزيدThis upper-level textbook aims to educate students and professionals on how to develop business models that have a positive ...
اقرأ المزيدExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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