Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
اقرأ المزيدPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
اقرأ المزيدOur book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
اقرأ المزيدThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
اقرأ المزيدThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
اقرأ المزيدCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
اقرأ المزيد3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...
اقرأ المزيدChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
اقرأ المزيدProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
اقرأ المزيدThis book presents insider reports from high-profile international consultancies which allow practitioners, scholars and ...
اقرأ المزيدIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
اقرأ المزيدThis volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
اقرأ المزيدThis book is a must read for all those interested in building successful global brands and for all those interested in China ...
اقرأ المزيدIn Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...
اقرأ المزيدPersonal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
اقرأ المزيدAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
اقرأ المزيدStrategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
اقرأ المزيدExplores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
اقرأ المزيدBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
اقرأ المزيدThis research is concerned with the impact of the nation branding, so the nation branding Was presented as a process of creating ...
اقرأ المزيد