الكتب الالكترونية

عدد الكتب: 1 - 20 /20
978-3-8350-9131-3
A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

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9781800377882
Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

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978-3-540-44729-0
B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

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9780367765040
Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

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9781138190429
Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

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9780367515027
Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

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1118980824
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition / Alina Wheeler, Debbie Millman

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...

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978-3-031-07326-7
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

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978-3-031-07078-5
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

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978-3-540-31138-6
Human Resource Management in Consulting Firms

This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and ...

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978-3-030-76416-6
Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

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978-3-8350-5702-9
International Advertising and Communication

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

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978-3-7908-2030-0
International Brand Management of Chinese Companies

This book is a must read for all those interested in building successful global brands and for all those interested in China ...

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1119748038
Launching & Building a Brand For Dummies / Amy Will

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...

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9781003178248
Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

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978-3-540-27116-1
Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

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9781032137797
Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

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978-3-030-70324-0
The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni

Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...

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978-3-658-27543-3
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

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NoIMG
The impact of nation branding on FDI and Tourism industry In Syria محمد خليفتي ؛ حذيفة عبد الرحمن ؛ إشراف د. سامر عباس

This research is concerned with the impact of the nation branding, so the nation branding Was presented as a process of creating ...

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عدد الكتب: 1 - 20 /20