Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
اقرأ المزيدA first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...
اقرأ المزيدThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
اقرأ المزيدA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
اقرأ المزيدThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
اقرأ المزيدEric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...
اقرأ المزيدThis book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.
اقرأ المزيدThe HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
اقرأ المزيدIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
اقرأ المزيدThis volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
اقرأ المزيدSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
اقرأ المزيدYou will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
اقرأ المزيدProvides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
اقرأ المزيدPaid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...
اقرأ المزيدRemarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...
اقرأ المزيدAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
اقرأ المزيدStrategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
اقرأ المزيدThis book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
اقرأ المزيدThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
اقرأ المزيدThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
اقرأ المزيد