Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Breaking Ocean Waves
This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal ...
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Breast Cancer : Nuclear Medicine in Diagnosis and Therapeutic Options
This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...
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Breast Cancer Chemosensitivity
In Breast Cancer Chemosensitivity, a group of world leading experts review critical aspects of resistance to systemic therapy ...
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Breast Cancer Management and Molecular Medicine: Towards Tailored Approaches
This book provides an overview of the most recent techniques, agents and approaches for breast cancer that contribute to ...
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Breast Cancer, 2nd edition
This book highlights M. D. Anderson Cancer Center’s multidisciplinary approach and reviews the entire spectrum of patient ...
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Breast MRI : Fundamentals and Technical Aspects
The text walks the reader through the basics of MRI, making it especially accessible to beginners. From a detailed outline ...
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Breathing, Feeding, and Neuroprotection
New findings in brain research are being revealed on an almost daily basis, and the focus of this book is the fields of breathing, ...
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Bridge Traffic Loading : From Research to Practice / Eugene OBrien, Andrzej Nowak, Colin Caprani
Delivers not just the state-of-the-art of vertical loading, but also to provide recommendations of best-practice for all ...
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Bridging Educational Leadership, Curriculum Theory and Didaktik
This book is open access under a CC BY 4.0 license. This volume argues for the need of a common ground that bridges leadership ...
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Bridging laboratory and field research for genetic control of disease vectors
Contemporary research on genetic control of disease-transmitting insects knows two kinds of scientists: those that work in ...
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Bringing Pain Relief to Children
In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...
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British Media Coverage of the Press Reform Debate Journalists Reporting Journalism
This book provides a detailed exploration of the British media coverage of the press reform debate that arose from the News ...
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Broadband Fixed Wireless Access
Broadband Fixed Wireless Access provides a systematic overview of the emerging WiMax technology, and much of the material ...
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Broadband Opto-Electrical Receivers in Standard CMOS
Broadband Opto-Electrical Receivers in Standard CMOS starts from the basic fundamentals, necessary for the design of opto-electronic ...
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Broadband Satellite Communication Systems and the Challenges of Mobility
This book constitutes the refereed proceedings of IFIP TC6 Workshops on Broadband Satellite Communication Systems and Challenges ...
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Brodmanns
This is the third edition of the translation, by Laurence Garey, of "Vergleichende Lokalisationslehre der Grosshirnrinde" ...
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Browning Agents and Active Particles : Collective Dynamics in the Natural and Social Sciences
Lays out a vision for a coherent framework for understanding complex systems'' (from the foreword by J. Doyne Farmer). ...
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Brunet Saunier Architecture : Monospace and Simplexity / Pascale Blin, Agence Brunet Saunier Architecture
Discusses and analyzes this concept in detail, presenting trueto- scale floor plans, cross-sections, architectural views, ...
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