This book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental ...
اقرأ المزيدContaining international insights from leading figures from the world of management and technology, this book addresses the ...
اقرأ المزيدThe book presents a benchmarking study of the 10 new member states and 3 candidate countries of the European Union as compared ...
اقرأ المزيدManagement and management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that ...
اقرأ المزيدThis book is not about debits, credits, or accounting theory. It’s about how a chief financial officer (CFO) becomes a ...
اقرأ المزيدThe Life Cycle of Entrepreneurial Ventures discusses topical issues in entrepreneurship organized around the various stages ...
اقرأ المزيدThis book offers a systematic critique of the scientific discourse of strategic management. It uncovers scholars' unquestioned ...
اقرأ المزيدThis book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...
اقرأ المزيدThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
اقرأ المزيدProvides important guidelines for the digital transformation process and shows how established companies in particular can ...
اقرأ المزيدExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
اقرأ المزيدMultinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
اقرأ المزيدThis book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
اقرأ المزيدA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
اقرأ المزيدAt the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...
اقرأ المزيدThis book recognizes that there is no consent on how to apply valuation methodologies in life sciences. One of the complicating ...
اقرأ المزيدOver the last years, buyout activity has risen dramatically - especially in Europe - sparking intense public discussion about ...
اقرأ المزيدProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
اقرأ المزيدWelfare economics, and social choice theory, are disciplines that blend economics, ethics, political science, and mathematics. Topics ...
اقرأ المزيدThis book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion ...
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