The Role of Management Accounting Systems in Strategic Sensemaking
Marcus Heidmann explores the role of management accounting systems (MAS) in strategic sensemaking. Based on cognitive theories, ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Routledge Companion to Leadership and Change / Satinder K. Dhiman
Learning to be an effective leader requires a deep personal transformation, which is not easy. This text provides guidelines ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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The Saudi Arabian Economy
The author offers an analysis of key challenges facing the Saudi economy, including the potential costs and benefits of privatization, ...
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The Semantic Web – ISWC 2005
A little over a decade has passed since the release of the ?rst Netscape browser. In 1995,the World Wide Web was viewedlargelyas ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
اقرأ المزيدThe Simplicity Principle : Six Steps Towards Clarity in a Complex World / Julia Hobsbawm
The Simplicity Principle challenges the assumption that all things that are complex have to stay that way. It helps keep ...
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The Social Side of Mergers and Acquisitions
Florian Frensch investigates which individual characteristics of employees and which dyadic factors of relationship partners ...
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The Soul of the German Historical School
This volume is a collection of my essays on Gustav von Schmoller (1838– 1917), Max Weber (1864–1920), and Joseph Alois ...
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The Spirit of Entrepreneurship
The book explore entrepreneurship through the lens of human behaviour. Creative vision, drive, reflection, action, passion, ...
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The Spread of Yield Management Practices
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...
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The Stability and Growth Pact
The call for a reform got momentum since many Member States of the euro area broke the regulations of the pact at least once. ...
اقرأ المزيدThe State of Economics, the State of the World
The book begins with three sweeping essays by Nobel laureates Kenneth Arrow (in one of his last published works), Amartya ...
اقرأ المزيدThe Success Trap : Why Good People Stay in Jobs They Don’t Like and How to Break Free / Amina Aitsi-Selmi
Written by specialist coach and consultant Dr Amina Aitsi-Selmi, this book builds on her years of experience as a physician, ...
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The Successful Use of Information in Multinational Companies
The recent past shows a growing interest in cultural specificities. This new-found focus has its origin in reports about ...
اقرأ المزيدThe Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin
This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource ...
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The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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