Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
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Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
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Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
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Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
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Mitigation of Natural Hazards and Disasters
This book examines the aspects of prevention, mitigation, and management of environmental hazards and disasters from an international ...
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Modelling in Mathematical Programming
This book provides basic tools for learning how to model in mathematical programming, from models without much complexity ...
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Models and Methods for Management Science / Hao Zhang
Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...
اقرأ المزيدModern Industrial Services : A Cookbook for Design, Delivery, and Management
This book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges ...
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Modern Industrial Services : A Cookbook for Design, Delivery, and Management
It is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin ...
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Moral Reasoning at Work
Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...
اقرأ المزيدMoral Reasoning at Work : Rethinking Ethics in Organizations
Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live ...
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Multi-Criteria Decision Analysis for Risk Assessment and Management / Jingzheng Ren
Provides in-depth guidance on how to use multi-criteria decision analysis methods for risk assessment and risk management. ...
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Multifunctional Land Use
The book contributes to the scientific basis for future land development strategies and helps supporting land use decision ...
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New Living Cases on Corporate Governance
This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / Andrea Sestino, Gianluigi Guido
Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
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Online Marketing / Ralf T. Kreutzer
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
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Operations Research : A Model-Based Approach / H. A. Eiselt, Carl-Louis Sandblom
The main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
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