Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
اقرأ المزيدThis book presents how cutting-edge digital technologies like Machine Learning, Artificial Intelligence (AI), and Blockchain ...
اقرأ المزيدCombines energy economics and big data modeling analysis in energy conversion and management and comprehensively introduces ...
اقرأ المزيدCredit risk analysis is one of the most important topics in the field of financial risk management. Due to recent financial ...
اقرأ المزيدThis book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...
اقرأ المزيدAims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...
اقرأ المزيدBlockchain technology and artificial intelligence (AI) have the potential to transform how the accounting and financial services ...
اقرأ المزيد1 The tools of modern portfolio theory are in general use in the equity markets, either in the form of portfolio optimization ...
اقرأ المزيدThis book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE ...
اقرأ المزيدIn this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you ...
اقرأ المزيدThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
اقرأ المزيدThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
اقرأ المزيدThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
اقرأ المزيدOver the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...
اقرأ المزيدBroadband is a key enabler of the information society, increasing productivity and competitiveness across all sectors of ...
اقرأ المزيدOutlines: the functional requirements of buildings in tropical climates; the challenges associated with the sustainability ...
اقرأ المزيد"‘This user-friendly book will help the reader to develop insights with respect to a number of models that are important ...
اقرأ المزيدHow can we manage supply chains well in emerging economies, coordinate information flows with multiple partners, tackle challenges ...
اقرأ المزيدThe book is organized as follows. In the beginning of this book (chapters 1 through 6), you learn how to build a data warehouse, ...
اقرأ المزيدIn 2003, Goldman Sachs published a startling report on the BRICs (Brazil, Russia, India, and China) region: These four countries ...
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