Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
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Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
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Mobile Information Systems (vol. # 158)
This book contains the proceedings of the IFIP TC8 Working Conference on Mobile Information Systems, which was held in September ...
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Mobile Information Systems II
This book contains the proceedings of the second IFIP TC8 Working Conference on Mobile Information Systems which was held ...
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Modeling Semantic Web Services : The Web Service Modeling Language
In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...
اقرأ المزيدModernizing the Academic Teaching and Research Environment : Methodologies and Cases in Business Research / Jorge Marx Gómez, Sulaiman Mouselli
Constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for ...
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Multi-Agent Systems and Applications
The Advanced Course on Artificial Intelligence ACAI 2001 with the subtitle M ulti- Agent Systems and Their Applications , ...
اقرأ المزيدMyths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business / Michelle CarvillIan MacRae
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, ...
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Navigating digital communication and challenges for organizations / José Gabriel Andrade, Teresa Ruão
Presents a range of methods, strategies, and viewpoints on digital communication and offers an in-depth analysis of the wide ...
اقرأ المزيدNegotiation agent / Majd Sabbagh , MHD Fouad Sabbagh , Yousef balo and Omar khatib ; Supervised by Ubai Sandouk and Massa Baali مجد محمود الصباغ ، محمد فؤاد محمد حسام صباغ ، يوسف محمد خلدون بالو و عمر محمد لؤي الخطيب ؛ إشراف أبي صندوق و ماسة البعلي
Negor is an eCommerce AI chatbot that increases sales by engaging with the user much like a salesperson when you walk into ...
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Negotiation, Auctions, and Market Engineering : International Seminar, Dagstuhl Castle, Germany, November 12-17, 2006, Revised Selected Papers
This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held ...
اقرأ المزيدOne Stop Shop : For car parts and services أحمد جلال محمد صفا الكيلاني ؛ إشراف د. علاء صالحاني
The main objective of One Stop Shop Trading project is to make the ability available for the local and international website ...
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Online Marketing / Ralf T. Kreutzer
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
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Ontology Management : Semantic Web, Semantic Web Services, and Business Applications
This volume describes relevant tasks, practical and theoretical challenges, limitations and methodologies, plus available ...
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Ontology Matching
Euzenat and Shvaiko’s book is devoted to ontology matching as a solution to the semantic heterogeneity problem faced by ...
اقرأ المزيدPaid Attention : Innovative Advertising for a Digital World / Faris Yakob
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...
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Persuasive Technology
Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion ...
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Persuasive Technology : Third International Conference, PERSUASIVE 2008, Oulu, Finland, June 4-6, 2008. Proceedings
Featuring full and short papers, posters and panels, Persuasive2008 highlighted new knowledge in the understanding and design ...
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Pro PayPal E-Commerce
Pro PayPal E-Commerce contains the most comprehensive collection of information on PayPal technologies. It takes the approach ...
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