Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
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Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
اقرأ المزيدMarketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب
After having a wide look over similar and competitive universities it seems that there is a large number of students who ...
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Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
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Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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Marx in Management and Organisation Studies : Rethinking Value, Labour and Class Struggles / Frederick Harry Pitts
Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...
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Mass Customization
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. ...
اقرأ المزيدMass Customization and Footwear: Myth, Salvation or Reality?
Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The ...
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Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
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Material Flow Management
The implementation of material flow management offers enterprises a high potential for realizing new economic competitive ...
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Mathematical Formulas for Economists
The present collection of formulas has been composed for students of economics or management science at universities, colleges ...
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Mathematical Formulas for Economists
This collection of formulas constitutes a compendium of mathematics for eco nomics and business. It contains the most important ...
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Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
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Mathematical and Statistical Methods in Insurance and Finance
The interaction between mathematicians and statisticians reveals to be an effective approach to the analysis of insurance ...
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