Internet and Network Economics (vol. # 4286)
This book constitutes the refereed proceedings of the Second International Workshop on Internet and Network Economics, WINE ...
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Internet and Network Economics : 4th International Workshop, WINE 2008, Shanghai, China, December 17-20, 2008. Proceedings
This book constitutes the refereed proceedings of the 4th International Workshop on Internet and Network Economics, WINE ...
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Knowledge Engineering: Practice and Patterns : 16th International Conference, EKAW 2008, Acitrezza, Italy, September 29 - October 2, 2008. Proceedings
This book constitutes the refereed proceedings of the 16th International Conference on Knowledge Engineering and Knowledge ...
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Lean Business Systems and Beyond
The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications ...
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Managing Distributed Cloud Applications and Infrastructure A Self-Optimising Approach
The emergence of the Internet of Things (IoT), combined with greater heterogeneity not only online in cloud computing architectures ...
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Managing in the Information Economy
Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue ...
اقرأ المزيدMarket Engineering Insights from Two Decades of Research on Markets and Information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
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Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
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Mobile Information Systems II
This book contains the proceedings of the second IFIP TC8 Working Conference on Mobile Information Systems which was held ...
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Modeling Semantic Web Services : The Web Service Modeling Language
In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...
اقرأ المزيدMyths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business / Michelle CarvillIan MacRae
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, ...
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Navigating digital communication and challenges for organizations / José Gabriel Andrade, Teresa Ruão
Presents a range of methods, strategies, and viewpoints on digital communication and offers an in-depth analysis of the wide ...
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Negotiation, Auctions, and Market Engineering : International Seminar, Dagstuhl Castle, Germany, November 12-17, 2006, Revised Selected Papers
This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held ...
اقرأ المزيدNew Technologies, Mobility and Security
NTMS’2007 is the first IFIP International Conference on New Technologies, Mobility and Security that was held from May ...
اقرأ المزيدOne Stop Shop : For car parts and services أحمد جلال محمد صفا الكيلاني ؛ إشراف د. علاء صالحاني
The main objective of One Stop Shop Trading project is to make the ability available for the local and international website ...
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Online Marketing / Ralf T. Kreutzer
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
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Ontology Matching
Euzenat and Shvaiko’s book is devoted to ontology matching as a solution to the semantic heterogeneity problem faced by ...
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Persuasive Technology
Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion ...
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