Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
اقرأ المزيدThe ICIS 2019 received roughly 50 contributions, by authors hailing from six countries. Following a peer-review process, ...
اقرأ المزيدThe IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
اقرأ المزيدThe IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
اقرأ المزيدThis book critically analyses the economic and institutional changes in both Europe and Asia. There is considerable potential ...
اقرأ المزيدThis book’s thirteen contributions bring together the results of recent research on determinants of regional specialization, ...
اقرأ المزيدThe book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
اقرأ المزيدThis book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
اقرأ المزيدThis book, INTELLIGENCE and SECURITY INFORMATICS: TECHNIQUES & APPLICATIONS, presents a collection of works discussing terrorism ...
اقرأ المزيدExplores the economics and technology of AI, IOT, and 5G integration Delivers a comprehensive technological and economic ...
اقرأ المزيدThis anthology contains contributions addressing current challenges and approaches of intelligent decision support in organizations. ...
اقرأ المزيدThe book brings together up-to-date information on the theory and application of i-DMSS. Readers will learn about the foundations, ...
اقرأ المزيدThis book is based on IIP2004, which provides a forum for engineers and scientists in academia, university and industry to ...
اقرأ المزيدThe 7th International Conference on Information Technology (CIT 2004) was held in Hyderabad, India, during December 20–23, ...
اقرأ المزيدThis innovative book opens a path to overcoming the crisis of management in the face of complexity. The systems approach ...
اقرأ المزيدTechnology has been found to facilitate humankind's life. Hence, there is a new technique almost every day. One of the most ...
اقرأ المزيدIntentional Leadership: Becoming a Trustworthy Leader clearly explains the ways leaders can build trust in three stages of ...
اقرأ المزيدThis book presents an overview of inter-municipal cooperation in eight European countries. Each country study sketches its ...
اقرأ المزيدThis book constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held ...
اقرأ المزيدThis is a groundbreaking resource that covers both algorithms and technologies of interactive videos, so that businesses ...
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