Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
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Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
اقرأ المزيدMarketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب
After having a wide look over similar and competitive universities it seems that there is a large number of students who ...
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Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
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Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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Marx in Management and Organisation Studies : Rethinking Value, Labour and Class Struggles / Frederick Harry Pitts
Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...
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Mass Customization
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. ...
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Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
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Material Flow Management
The implementation of material flow management offers enterprises a high potential for realizing new economic competitive ...
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Mathematical Formulas for Economists
The present collection of formulas has been composed for students of economics or management science at universities, colleges ...
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Mathematical Formulas for Economists
This collection of formulas constitutes a compendium of mathematics for eco nomics and business. It contains the most important ...
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Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
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Mathematical and Statistical Methods in Insurance and Finance
The interaction between mathematicians and statisticians reveals to be an effective approach to the analysis of insurance ...
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Mathematics and Democracy
In this book, different quantitative approaches to the study of electoral systems have been developed: game-theoretic, decision-theoretic, ...
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Measuring Entrepreneurship : Building a Statistical System
This volume provides a comprehensive review of the theoretical concepts and empirical models of entrepreneurship from a non-conventional ...
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Measuring Globalisation : Gauging Its Consequences
Globalization a timely and controversial topic Presents comprehensive synthesis/overview of perspectives/approaches to "globalization", ...
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Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
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Measuring the Value of Culture : Methods and Examples in Cultural Economics
Acknowledgement of the value of culture and cultural goods is increasing world-wide. So too is interest in finding methods ...
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