How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
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Industrial Enzyme Applications / Andreas Vogel
This reference is a "must-read": It explains how an effective and economically viable enzymatic process in industry is ...
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Innovation and Entrepreneurship / Mike Kennard
The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. ...
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Innovation, Economic Development, and Intellectual Property in India and China
This book analyses intellectual property and innovation governance in the development of six key industries in India and ...
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Intellectual Property Management in R&D Collaborations
This book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
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Intellectual Property in the Food Technology Industry
Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade ...
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International Luxury Brand Strategy / Pierre Xiao Lu
Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...
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International Steam Tables : Properties of Water and Steam Based on the Industrial Formulation IAPWS-IF97
This book contains steam tables for industrial use that have been calculated using the international standard for the thermodynamic ...
اقرأ المزيدInternational conference on: Terrain and geohazard challenges facing onshore oil and gas pipelines: Proceedings of a three day international conference on terrain and geohazard challenges facing onshore oil and gas pipelines, organised by the Institution of Civil Engineers in association with BP Exploration and held at the Institution of Civil Engineers, London, UK, on 2 – 4 June 2004
To access global oil and gas deposits, major pipelines must traverse remote regions with extreme terrains. There are a significant ...
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Introduction to Project Management : A Source Book for Traditional PM Basics / Davies A. Igberaese
Presents the fundamentals of project management in simple language and an easy-to-understand format. It is targeted principally ...
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Investing in Movies : Strategies for Investors and Producers / Joseph N. Cohen
Offers a broad range of guidelines on how to source interesting projects and advice on what kinds of projects to avoid, as ...
اقرأ المزيدMARE-WINT : New Materials and Reliability in Offshore Wind Turbine Technology
This book provides a holistic, interdisciplinary overview of offshore wind energy, and is a must-read for advanced researchers. ...
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Machine Learning for Cyber Physical Systems Selected papers from the International Conference ML4CPS 2020
This book proceedings presents new approaches to Machine Learning for Cyber Physical Systems, experiences and visions. It ...
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Management : The Basics / Morgen Witzel
Explains key aspects of management, including: business strategy and how to use it to meet goals; how successful marketing ...
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Management and Information Technology after Digital Transformation / Peter Ekman
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing ...
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Managing Innovative Projects and Programs : Using the ISO 56000 Standards for Guidance and Implementation / H. James Harrington
Provides a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established ...
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Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
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Marx in Management and Organisation Studies : Rethinking Value, Labour and Class Struggles / Frederick Harry Pitts
Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...
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Mathematics - Key Technology for the Future : Joint Projects Between Universities and Industry 2004–2007
This book is about the results of a number of projects funded by the BMBF in the initiative "Mathematics for Innovations ...
اقرأ المزيدMedical Reprints : 3D Edition / Heba Alkhatib ; Wafaa Baalbaky ; Lilas Abdlly
3D printing or additive manufacturing is a novel method of manufacturing parts directly from a digital model by using layer ...
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