Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Breast Cancer : Nuclear Medicine in Diagnosis and Therapeutic Options
This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...
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Breast MRI : Fundamentals and Technical Aspects
The text walks the reader through the basics of MRI, making it especially accessible to beginners. From a detailed outline ...
اقرأ المزيدBridge Management 5: Inspection, maintenance, assessment and repair: Proceedings of the 5th International Conference on Bridge Management, organized by the University of Surrey, 11–13 April 2005
The last five years have seen the art of bridge management develop into a mature subject. Bridge owners and engineers recognise ...
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Bringing Pain Relief to Children
In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...
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Bronchial Asthma
Hailed by professional journals and esteemed by primary care doctors everywhere, Bronchial Asthma: A Guide for Practical ...
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Brown and Mulholland’s Drug Calculations / Ann B. Tritak-Elmiger, Margaret A. Farrell Daingerfield
A realistic practice problems and unique "proof" step in the answer key that allows you to double-check your answers to ...
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Browning Agents and Active Particles : Collective Dynamics in the Natural and Social Sciences
Lays out a vision for a coherent framework for understanding complex systems'' (from the foreword by J. Doyne Farmer). ...
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Build To Order : The Road to the 5-Day Car
Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
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Building Design, Construction and Performance in Tropical Climates / Mike Riley, Alison Cotgrave, Michael Farragher
Outlines: the functional requirements of buildings in tropical climates; the challenges associated with the sustainability ...
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Building Intuition
"‘This user-friendly book will help the reader to develop insights with respect to a number of models that are important ...
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Building Online Communities with Drupal, phpBB, and WordPress
Content management, blogs, and online forums are among the most significant online trends today, and Drupal, phpBB, and WordPress ...
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Building Supply Chain Excellence in Emerging Economies
How can we manage supply chains well in emerging economies, coordinate information flows with multiple partners, tackle challenges ...
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Building Surveys / Peter Glover
A trusted guide for both students and professionals for nearly 40 years, evolving to address the challenges and responsibilities ...
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Building a Cashless Society
This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
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Building a Data Warehouse : With Examples in SQL Server
The book is organized as follows. In the beginning of this book (chapters 1 through 6), you learn how to build a data warehouse, ...
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Building an Enterprise Architecture Practice
This book clearly describes how to establish an architecture practice that delivers value for an organization. The authors ...
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Building from Tradition: Local Materials and Methods in Contemporary Architecture / Elizabeth Golden
Examines the recent resurgence of interest in the handmade building and the use of local and renewable materials in contemporary ...
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Building from waste : recovered materials in architecture and construction / Dirk E. Hebel, Felix Heisel, Marta H. Wisniewska
"Reduce, Reuse, Recycle, and Recover" is the sustainable guideline that has replaced the "Take, Make, Waste" attitude ...
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