Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
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Breaking Ocean Waves
This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal ...
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Breast Cancer, 2nd edition
This book highlights M. D. Anderson Cancer Center’s multidisciplinary approach and reviews the entire spectrum of patient ...
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Brexit and the Control of Tobacco Illicit Trade
This book assesses the consequences of Brexit for the control of illicit trade in tobacco products in the UK and EU. Based ...
اقرأ المزيدBridge Management 5: Inspection, maintenance, assessment and repair: Proceedings of the 5th International Conference on Bridge Management, organized by the University of Surrey, 11–13 April 2005
The last five years have seen the art of bridge management develop into a mature subject. Bridge owners and engineers recognise ...
اقرأ المزيدBridge design for economy and durability: Concepts for new, strengthened and replacement bridges
Describes a number of new or updated bridging concepts which were developed and successfully applied during the author's ...
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Bringing the Jobless into Work?
Over the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...
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Broadband Fixed Wireless Access
Broadband Fixed Wireless Access provides a systematic overview of the emerging WiMax technology, and much of the material ...
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Broadband Opto-Electrical Receivers in Standard CMOS
Broadband Opto-Electrical Receivers in Standard CMOS starts from the basic fundamentals, necessary for the design of opto-electronic ...
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Brouwer meets Husserl
Can the straight line be analysed mathematically such that it does not fall apart into a set of discrete points, as is usually ...
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Browning Agents and Active Particles : Collective Dynamics in the Natural and Social Sciences
Lays out a vision for a coherent framework for understanding complex systems'' (from the foreword by J. Doyne Farmer). ...
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Building ASIPs: The Mescal Methodology
A number of system designers use ASIP's rather than ASIC's to implement their system solutions. This book gives a comprehensive ...
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Building Better Interfaces for Remote Autonomous Systems An Introduction for Systems Engineers
This book provides foundational knowledge for designing autonomous, asynchronous systems and explains aspects of users relevant ...
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Building Codes Illustrated: A Guide to Understanding the 2018 International Building Code, 6th Edition / Francis D. K. Ching, Steven R. Winkel
Provides brand new chapters on plumbing fixture counts, elevators, special construction, and existing buildings while updating ...
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Building Surveys / Peter Glover
A trusted guide for both students and professionals for nearly 40 years, evolving to address the challenges and responsibilities ...
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Building Systems for Interior Designers, 3rd Edition / Corky Binggeli
The ultimate interior designer's guide to building systems and safety Building Systems for Interior Designers, Third Edition ...
اقرأ المزيدBuilding Systems in Interior Design / Sam Hurt
takes an entirely new approach to teaching this essential topic for Architects, Designers and Building Engineers. Written ...
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Building a Data Warehouse : With Examples in SQL Server
The book is organized as follows. In the beginning of this book (chapters 1 through 6), you learn how to build a data warehouse, ...
اقرأ المزيدBuilding a collaborative project management system : (Click) / Ahmad Zaza ; Mhd Anas Yaseen Al-Sabbagh ; Hiam Al-Meselmani ; Hiam Al-Meselmani
Speaking on construction projects, we can imagine the huge amount of work, effort and time spent to complete any project. ...
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