Capital Markets, Globalization, and Economic Development
The progression of globalization is having profound effects on the capital markets and economic development. The major issues ...
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Challenges for Central Banks in an Enlarged EMU
In this book, a set of internationally renowned economists from both sides of the Atlantic analyse the challenges that lie ...
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Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Cities between Competitiveness and Cohesion : Discourses, Realities and Implementation
The book shows that spatial and urban policy continues to be a key site of policy intervention and experimentation. Different ...
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Collaborative Networks and Their Breeding Environments
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
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Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
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Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Compendium of Civil Engineering Education Strategies : Case Studies and Examples / Hudson Jackson, Kassim Tarhini
Compiles proven strategies and information on civil engineering education and the skills necessary for successful practice ...
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Competition Authorities in South Eastern Europe
This open access book provides answers to key open questions concerning competition policy in emerging economies, with a ...
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Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
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Complexity and Artificial Markets
In recent years, agent-based simulation has become a widely accepted tool when dealing with complexity in economics and other ...
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Computer Applications in Sustainable Forest Management
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
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Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
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Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
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Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
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Consumer Behaviour and Analytics / Andrew Smith
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
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Consumer Happiness: Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
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Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
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Contemporary Developments in Entrepreneurial Finance : An Academic and Policy Lens on the Status-Quo, Challenges and Trends / Alexandra Moritz, Joern H. Block, Stephan Golla, Arndt Werner
Provides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future ...
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