The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
اقرأ المزيدThe purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand ...
اقرأ المزيدThis book provides an empirical and theoretical examination of the short- and medium run impacts of technological advances ...
اقرأ المزيدIn today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...
اقرأ المزيدThis book is an outcome of the EU’s Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial ...
اقرأ المزيدThis book builds on the European Union’s (EU) Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial ...
اقرأ المزيدThis book brings together up-to-date findings on the regional dimensions of European labour markets. It provides a conceptual ...
اقرأ المزيدA concise analysis of the evolution of monetary policy and banking institutions over the past sixty years that stresses the ...
اقرأ المزيدThis book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
اقرأ المزيدDelves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
اقرأ المزيدThis book analyzes the transition toward a low-carbon energy system in Europe under the aspects of flexibility and technological ...
اقرأ المزيدThe increasing capacity of digital networks and computing power, together with the resulting connectivity and availability ...
اقرأ المزيدBased on the German case, this book highlights the increasing flows of migration and the internationalisation of individual ...
اقرأ المزيدevaluates the impact of situational crime prevention measures implemented by social media platforms to identifying, blocking, ...
اقرأ المزيدWe compare between two types of trading systems at Bahrain Bourse; the first one is called auction trading while the second ...
اقرأ المزيدThe study aim to examine the relationship between macroeconomic variables and the Saudi Arabia stock market over the period ...
اقرأ المزيدThe aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing ...
اقرأ المزيدThis volume contains the proceeding softhe Internet of Things (IOT)Conference 2008, the ?rst international conference of ...
اقرأ المزيدTakes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...
اقرأ المزيدThe NASDAQ Stock Market has been reengineered in recent years from a competitive dealer market to a modern hybrid. The broader ...
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