Cross-Business Synergies
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
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Crossroads of Entrepreneurship
Crossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, ...
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Crypto Wars : Faked Deaths, Missing Billions and Industry Disruption / Erica Stanford
Unveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with ...
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Culture in Organizations : Development, Impact and Culture-Mindful Leadership / Sonja A. Sackmann
Describes the emergence and development of culture over time as well as the formation and influence of subcultures. Even ...
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Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement / Martin Kihn
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...
اقرأ المزيدCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
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Customer Integration in Industrial Innovation Projects
The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products ...
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Customer Loyalty in Third Party Logistics Relationships
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
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Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
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Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
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Customising Stakeholder Management Strategies
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...
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Cutting-edge issues in Business Ethics : Continental Challenges to Tradition and Practice
This volume is one of the very few publications dedicated to the challenges that Continental philosophy poses to the field ...
اقرأ المزيدCybersecurity for Business : Organization-Wide Strategies to Ensure Cyber Risk Is Not Just an IT Issue / Larry Clinton
Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate ...
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Data Analysis, Machine Learning and Applications : Proceedings of the 31st Annual Conference of the Gesellschaft für Klassifikation e.V., Albert-Ludwigs-Universität Freiburg, March 7–9, 2007
This volume contains the revised versions of selected papers in the field of data analysis, machine learning and applications ...
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Data Analytics for Accounting / Vernon Richardson, Ryan Teeter, Katie Terrell
Data Analytics is changing the business world-data simply surrounds us! So much data is available to businesses about each ...
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Data Engineering Issues in E-Commerce and Services
The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
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Data Envelopment Analysis
Data Envelopment Analysis: A Comprehensive Text with Models, Applications, References, And DEA-Solver Software, 2nd Edition ...
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Data Privacy and Trust in Cloud Computing Building trust in the cloud through assurance and accountability
This book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on ...
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Data Science for Economics and Finance Methodologies and Applications
The book starts with an introduction on the use of data science technologies in economics and finance and is followed by ...
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Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
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