Long Memory in Economics
When applying the statistical theory of long range dependent (LRD) processes to economics, the strong complexity of macroeconomic ...
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MKTG13 : principles of marketing / Charles W. Lamb; Joe F. Hair; Carl McDaniel
Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through ...
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Machining : Fundamentals and Recent Advances
Machining is one of the most important manufacturing processes. Parts manufactured by others processes often require further ...
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Managing Business Interfaces
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. ...
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Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
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Market Entry Strategies in Eastern Europe in the Context of the European Union
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...
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Market Segmentation Analysis
This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
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Market-Consistent Actuarial Valuation
It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...
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Marketing / Roger A. Kerin, Steven W. Hartley
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...
اقرأ المزيدMarketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...
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Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby
Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...
اقرأ المزيدMarketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب
In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...
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Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
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