The book originally entitled Enterprise Performance Management Done Right, published in 2012, is a practical roadmap for ...
اقرأ المزيدInvestigates the relationship between structure and action, and how patterns of action are created, recreated and maintained ...
اقرأ المزيدConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
اقرأ المزيدThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
اقرأ المزيدIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
اقرأ المزيدThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
اقرأ المزيدThis book offers a novel perspective that allows to incorporate changing consumption and production structure into models ...
اقرأ المزيدContainer transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals ...
اقرأ المزيدSignificant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved ...
اقرأ المزيدProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
اقرأ المزيدThis book sheds light on contemporary challenges in sustainable finance, addressing two key perspectives: measurement and ...
اقرأ المزيدRonald F. Duska, who began his career as a philosopher, has, over the last 30 years, established himself as one of the leading ...
اقرأ المزيدAlexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically ...
اقرأ المزيدThis book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ ...
اقرأ المزيدThis book explores recent topics in quantitative finance with an emphasis on applications and calibration to time-series. ...
اقرأ المزيدContractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
اقرأ المزيدThe book analyses the latest developments in three largest European economies in a broad perspective, using modern econometric ...
اقرأ المزيدThe cooperative design, visualization and engineering community sensed the economic pulse of a new giant economy where cooperation ...
اقرأ المزيدThe cooperative design, visualization and engineering community sensed the economic pulse of a new giant economy where cooperation ...
اقرأ المزيدThis book constitutes the refereed proceedings of the Second International Conference on Cooperative Design, Visualization, ...
اقرأ المزيد