Semantic Web Services, Processes and Applications
Semantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...
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Service Franchising
The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...
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Shaping an Inclusive Energy Transition Editors (view affiliations) Margot P. C. WeijnenZofia LukszoSamira Farahani
This book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...
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Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold
Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
اقرأ المزيدSocial Media For Small Business: Marketing Strategies for Business Owners / Franziska Iseli
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...
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Social Media for Project Management / Johan Ninan
In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...
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Social Networks and the Semantic Web
Social Networks and the Semantic Web combines the concepts and the methods of two fields of investigation, which together ...
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Sourcing of Services : International Aspects and Complex Categories
Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
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Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
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Strategic Management — New Rules for Old Europe
The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
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Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
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Strategic Retail Management
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing / Klaus J. Aumayr
Covers the following three key areas: Product management: positioning, core competencies and organizational integration Product ...
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Supply Chain Strategy and Financial Metrics : The Supply Chain Triangle Of Service, Cost And Cash / Bram DeSmet
Examines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
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Sustainable Innovation : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens,
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource ...
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Sustainable Land Use in Mountainous Regions of Southeast Asia
Mountainous regions are vitally important ecosystems. They are an important storage of fresh water and energy, a rich source ...
اقرأ المزيدTaking Stock of Industrial Ecology
How can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high ...
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Technologies for E-Services (vol. # 3811)
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services ...
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus / Tobias Röding
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
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