In this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you ...
اقرأ المزيدThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
اقرأ المزيدThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
اقرأ المزيدThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
اقرأ المزيدOver the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...
اقرأ المزيدBroadband is a key enabler of the information society, increasing productivity and competitiveness across all sectors of ...
اقرأ المزيدOutlines: the functional requirements of buildings in tropical climates; the challenges associated with the sustainability ...
اقرأ المزيد"‘This user-friendly book will help the reader to develop insights with respect to a number of models that are important ...
اقرأ المزيدHow can we manage supply chains well in emerging economies, coordinate information flows with multiple partners, tackle challenges ...
اقرأ المزيدThis book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
اقرأ المزيدThe book is organized as follows. In the beginning of this book (chapters 1 through 6), you learn how to build a data warehouse, ...
اقرأ المزيدIn 2003, Goldman Sachs published a startling report on the BRICs (Brazil, Russia, India, and China) region: These four countries ...
اقرأ المزيدWhat are the challenges and action points for agricultural sustainability in Sub-Saharan Africa? This collection of papers ...
اقرأ المزيدThis book clearly describes how to establish an architecture practice that delivers value for an organization. The authors ...
اقرأ المزيدBuilding the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, ...
اقرأ المزيدThis book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...
اقرأ المزيدThis book will address issues related to business agility and the diffusion of Information Technology (IT). Success, even ...
اقرأ المزيدBusiness continuity management and resilience are critical to maintaining a healthy business, but many organizations either ...
اقرأ المزيدBusiness cycle theory has been one of the fastest growing fields in modern nonlinear economic dynamics. The book is centered ...
اقرأ المزيدBusiness Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores ...
اقرأ المزيد