A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
اقرأ المزيدAdvertising culture and translation : from colonial to global / Renato Tomei; Rosanna Masiola Rosini; Matteo Baraldo
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
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Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
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Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
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Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
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E-Commerce and Web Technologies
This book contains sections on recommender systems, business process / design aspects, mobile commerce, security and e-payment, ...
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E-Commerce and Web Technologies
This book contains sections on recommender systems, business process / design aspects, mobile commerce, security and e-payment, ...
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Eric Sink on the Business of Software
Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...
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Eye Tracking Methodology: Theory and Practice
Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
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Eye Tracking Methodology: Theory and Practice
Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
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Fresh Dialogue Five
This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.
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Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
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Improving Healthcare
Improving Healthcare: A Dose of Competition systematically examines the American health care system from a competition-oriented ...
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Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
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International Advertising and Communication
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
اقرأ المزيدNeuroeconomia, Neuromarketing e Processi Decisionali
The book covers a sector, that of the application of modern neuroscience techniques to the fields of economics and marketing, ...
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