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Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
اقرأ المزيدPackaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition Marianne R. Klimchuk, Sandra A. Krasovec
Fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs ...
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