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Handbook of Research Methods for Marketing Management / Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
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Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
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Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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