Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation
This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...
اقرأ المزيد
Entering Emerging Markets
The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around ...
اقرأ المزيد
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
اقرأ المزيد
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
اقرأ المزيدGlobal Business Strategy : Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...
اقرأ المزيد
Indian Life and Health Insurance Industry
Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and ...
اقرأ المزيد
International Finance in Emerging Markets
The book "International Finance in Emerging Markets" reviews contemporary issues in international monetary and financial ...
اقرأ المزيد
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
اقرأ المزيد
Sustainability Standards and Global Governance Experiences of Emerging Economies
This book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and ...
اقرأ المزيد
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
اقرأ المزيدTransition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future
Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
اقرأ المزيد
Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
اقرأ المزيد
