AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
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Blockchain and Other Emerging Technologies for Digital Business Strategies / Hamid Jahankhani, David V. Kilpin
Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...
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Capital, Systems, and Objects : The Foundation and Future of Organizations / Richard Thomas Watson
Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...
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Community Quality-of-Life Indicators
Offers critical insights into the thriving international field of community indicators, incorporating the experiences of ...
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Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) : Approaches to Ethical Management / Tracy Dathe , René Dathe
Provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
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Designing Digital Work : Concepts and Methods for Human-centered Digitization
This book could well be the most comprehensive collection to date of integrated ideas on the elicitation, representation, ...
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Digital Business Strategies in Blockchain Ecosystems : Transformational Design and Future of Global Business / Umit Hacioglu
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
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Driving digital transformation through data and AI : a practical guide to delivering data science and machine learning products / Alexander Borek, Nadine Prill
Explains how to build the organizational capability to deliver Data and AI products and drive immediate business results ...
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Emerging Economic Models for Sustainable Businesses : A Practical Approach / Jayati Talapatra, Nayan Mitra
Analyses economic models that look at value propositions, creation and capture with ‘People, Planet and Profit’ deeply ...
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Employability Revisited : Strengths- and Life-phase-oriented Human Resource Management / Anne Rosken
One of the most pressing issues in current and future human resource management is the inclusion of strengths and life stages ...
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Entrepreneurial Responses to Chronic Adversity : The Bright, the Dark, and the in Between / Dean A. Shepherd, Vinit Parida, Joakim Wincent
Extends recent work on entrepreneurship in response to adverse events to explore entrepreneurial responses by people who ...
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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
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From Industry 4.0 to Quality 4.0 : An Innovative TQM Guide for Sustainable Digital Age Businesses / Timothy Adesanya Ibidapo
Describes the development of quality over various stages, from product inspection, through quality control to the present ...
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From Strategy to Execution
"In this Abstract, you will learn: 1) Why businesses must become innovative; 2) How to develop creative business models; ...
اقرأ المزيدGlobal Business Strategy : Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...
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Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
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Green Human Resource Management Research : Issues, Trends, and Challenges / Pascal Paillé
This book, engaging SDGs 4 and 8, among others, examines green HRM from a variety of perspectives. Divided into three sections, ...
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Innovative Trends in International Business and Sustainable Management / Elena I. Lazareva
Describes multidimensional trends, challenges, and opportunities for the development of international business and sustainable ...
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International Leadership : Effecting Success Across Borders in a Boundaryless World / Ingo Stolz, Sylvie Oldenziel Scherrer
From both an academic’s and a practitioner’s perspective, the book focuses on international leaders and their potential ...
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Introducing Robotic Process Automation to Your Organization : A Guide for Business Leaders / Robert Fantina, Andriy Storozhuk, Kamal Goyal
Enables you, a novice to RPA, to successfully implement an RPA program at your company. RPA is rapidly growing in use, but ...
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