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Examines the evolution of terra cotta and prepares architects and builders to make new, creative uses of the timeless material. Terra cotta is among the oldest of manufactured building products, yet it has once again become a material of choice in contemporary façade design. From the walls of Babylon to high performance rainscreens, terra cotta claddings have repeatedly proven to be technically superior and aesthetically triumphant. Understanding the evolution of terra cotta prepares architects to add new, creative chapters to a rich history.