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978-3-7908-1956-4

Guanxi and Business Strategy : Theory and Implications for Multinational Companies in China

Publication Date: 2007

ISBN: 978-3-7908-1956-4

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Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies,Rather than explaining the emergence of guanxi and its persistence – in spite of the existence of a market economy – with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By integrating guanxi into a business context, he shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages.


Subject: Business and Economics, Business Ethics, China Business, Culture, Reciprocity, Relationship Building, Relationships, Social Networks, business